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Research papers

Exploiting analytical advances

This paper considers the implications of new analytic advances on Internet-based surveys of non-random samples. The empirical evidence presented indicate that Internet-based forecasts in the 2000 U.S. elections were two times more accurate than...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: George Terhanian, Renee Smith, John Bremer, Randall K. Thomas
Company: Harris Interactive (Europe)
June 1, 2001
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Citation

Terhanian, Smith, Bremer and Thomas (2001a, June 01). Exploiting analytical advances . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploiting-analytical-advances-


Research papers

Random VS quota sampling methods

In survey research it is very rare for all respondents in a given population to be interviewed. We usually take a sample of that population. The reason why we can do this is because a sample can give us, not necessarily the accuracy of a census (or...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
February 14, 1995
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Citation

Harris, P. (1995a, February 14). Random VS quota sampling methods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/random-vs-quota-sampling-methods